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Opening the Door to a New Group Destination or Attraction

Group travel professionals understandably have an eye for what works for groups, including untapped potential in a destination or attraction. But beyond recognizing a spot would be perfect for group inclusion in your offerings, how do you bring that untapped potential to fruition? 

consumer journey

Take a Ride on the Consumer Journey

Before streaming platforms overtook television channels and smartphones were in everyone’s pockets, marketing may have seemed simpler. If you wanted to market to a geographical location, you might have booked an ad on the local radio station, or put up a billboard on the busiest highway of the region. Each advertisement took the customer on a straightforward journey—from prospect, through the funnel, and out the other side as consumer. Now, with so many ways to catch a prospect's eye, things are a little more complicated.

student travel planning basics

Student Travel: Planning Basics, Trends, Top Destinations, and More

Student and youth travel offers an abundance of both business for tour operators and a strong return on learning and perspective for students who are fortunate enough to hit the road or take to the skies in search of new experiences. Come along as we explore various aspects of student travel, from top destinations, to planning tips, to ways to prove your travel planning excellence, and more.

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