The U.S. Travel Association has announced a new partnership with The Great American Road Trip, a nationwide storytelling initiative celebrating the people, places and innovations that shape the United States.
Nearly 9 out of 10 tour operators expect sales growth next year; confidence remains high as travelers prioritize value, experience, and safety.
The International Inbound Travel Association (IITA), representing the U.S. inbound travel trade, recently expressed serious concerns about the Department of the Interior’s newly announced international visitor/nonresident surcharge for entry to 11 major U.S. national parks, scheduled to take effect January 1, 2026.
Industry leaders and experts share their 2026 predictions.
