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Most marketing is designed to drive action now. ...

3 Easy Rapport-Building Tips

 

Rapport building is an art, not a science.

How to Forget the Fear of Video

Are you wondering if video is worth your time and effort?

Smile and the World Smiles with You—Unless it's Fake

One of our faithful Shepard Letter subscribers emailed me a story.

How Social Can Make Your Niche Shine

Are there truly riches in the niches? You bet!

When Things Aren’t Going Well, Will You Accept Blame?

In a recent Shepard Letter, I wrote about the concept of giving recognition to the people who deserve it.

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