This is a popular season for conventions, conferences and trade shows.

Jeff Bezos, the CEO of Amazon, once said, "The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works."

Listening isn't the same as hearing. Think about a commercial for a product you have no interest in; it's easy to tune that information out, isn't it?

Do you ever wonder how to get more people to come out to your consumer events?

Risks are often inevitable in business and careers.