Sneezing, headaches, stuffed noses, running noses ... Common colds are the worst. And truthfully, there's nothing really "common" about them. According to John Hopkins Medicine, colds are the result of more than 200 different viruses.

There ... and then gone.

That's the idea behind Snapchat, the image messaging and multimedia mobile app. The app's logo is a ghost—appropriately so, because the content (aka: the snap) disappears once it's viewed. Bronwyn White, strategist and co-founder of MyTravelResearch.com, notes there's no true engagement on Snapchat compared to other social media platforms, as there's no continuous stream of content on display, such as liking or commenting.

Souvenirs are great, unless you're among the 40 percent of travelers yearly who dive into a treasure trove of bacteria, parasites and viruses while traveling—and pick up an unwanted souvenir: an infectious disease.

While most of us have started down the social marketing road, the next step is to get really good at what we do. Sharpening the saw will help us stay relevant—and get as far along the road as we can.

Well, you've definitely noticed people walking around, glued to their mobile devices. And they aren't just calling or texting people: They're shooting off e-mails, scrolling through social media accounts, and even doing some research on the web—maybe looking for their next travel bucket list item.