Every business is vulnerable to crises and bad publicity—it could be something as minor as a negative review online or as major as an accident in the field that threatens your reputation. Even things out of your control, such as new policies and procedures sanctioned by the government, could harm your business.
Blogging is one of the most valuable (not to mention viable) tools a business has to engage with customers and generate new leads. More and more, blogging is becoming essential to maintain an online presence and stand out above the competition.
There's no doubt the wellness travel market is healthy: According to the Global Wellness Institute, wellness tourism is a $563 billion industry. Wellness travel trends are constantly on the mend, however, to adapt to the changing wellness industry.
Do you find your social ads aren't gaining you the same exposure they did a couple of months ago?
If you've done your fair share of targeted posts online and have a solid grasp of your ad audiences and ad creation, and are measuring your success, it's time to break into different styles of social advertising.
The Transportation Security Administration (TSA) has recently updated its policies regarding transgender passengers, yet travelers continue to voice concerns—especially given a shift toward a more aggressive and uniform policy on pat-downs at airport checkpoints.
