Managing data can be a little scary—especially if you're not a statistician by trade. But if properly managed, your B2B marketing database can help you to make effective outreaches and maximize your business. Here are five steps to make the most of your B2B marketing database.
It's estimated that women make 80 to 90 percent of the decisions regarding leisure travel for their families.
Most of us register for a trade show to generate new business opportunities that translate into overall sales revenue. During the show you work the floor, visit with current clientele, and meet new prospects. So, what happens when you get home?
Initial findings of an ongoing research project regarding student and youth travel were presented at the 2015 SYTA Conference, in Branson, Missouri.
You may have noticed your Groups Today eNews is being delivered daily, in smaller increments, instead of several stories in a weekly edition. Why the change?
