First, I hope the word "data" doesn't scare you off. We're not going to discuss the typical customer data that might bore most people, although I'll admit that I get excited and geek out about the data, stats, and facts that show trends in business. Today we're going to talk about relationship data.

Making videos for your business or organization can be a fruitful and rewarding endeavor, especially thanks to all the easy-to-access tools which can now be found right on our own smartphones. You may be making videos to provide updates to your clients, showcase your offerings, engage directly with your audience, or perhaps just for fun.

I love to receive great examples of outstanding customer service. I'm always on the lookout for great stories, whether I personally experience them, or they are sent in by our followers. What I share with you today is a great example of personalized and proactive communication. While I provide the lessons, the example comes from one of our subscribers, Dawn Mushill, who shared a letter that BarkBox wrote to one of its customers.

Creating content and sharing that content is essential in making your presence known online. It's a key part of any content strategy to regularly provide new and engaging material for your audience to consume, whether it's a blog post, video, photography or graphic.

Keeping up with social media trends can feel impossible.

What's cool? What's not? Is it a "Bones" or "No Bones" day?! If you're not sure what that means, you're not alone. However, it's in your best interest to dive in.