Instagram is one of the biggest and busiest social media platforms. Of the over one billion monthly active users worldwide, 80% follow brands—making the platform very attractive to marketers.
"We love our customers, and they obviously love us. They keep coming back, again and again!"
Who doesn't want to be able to say that? And, if that is the case with your organization, let me ask you this question: Do you know why they are coming back?
Not to be a "downer," but we shouldn't confuse a repeat customer with a loyal customer. They are not the same.
It can be far too easy to end up feeling overwhelmed at work. Though this sometimes does speak to your workload or taking on new tasks and skills, often the root cause has more to do with not having a healthy work-life balance.
Which came first—the chicken or the egg? Growing your email list and social fan base are a bit like the classic chicken and egg conundrum. You really can't do one without the other! Savvy marketers know that a healthy social fan base is a wealth of potential new emails for your list. But let's take a closer look at switching things up and using your email list to grow your fan base.
Over the past year and a half, the landscape of professional work has changed drastically, with remote work taking center stage. People across industries worldwide pivoted, albeit some bumps in the road along the way.
