Amanda Coleman: Taking a Hands-On Approach to Luxury Travel
At a young age, Amanda Coleman found herself loving travel and wanting to explore the world as much as possible. Her first trip abroad was as a student to Australia—an experience she said changed her life.
In 2013, Coleman began working as an inside business development executive for a major group tour operator, and eventually took a promotion as an outside sales business development manager for the state of Indiana. COVID hit and she switched to another tour operator, but something had changed.
“In 2022, I decided I didn’t want to just sell travel—I wanted to travel with the people I’d developed these long, lasting relationships with over the years,” Coleman said.
That’s when Coleman Luxury Travel, LLC was born. With a niche in luxury travel for seniors, Coleman now boasts travel to over 30 countries and 13 years of industry experience.
“One of my favorite parts of my job is group travel, and I personally accompany trips to oversee every detail—from logistics to last-minute changes and client preferences,” Coleman said. “This hands-on approach ensures flawless execution, builds strong client trust, and creates truly memorable experiences. I’ve escorted groups all over the world and some of my best memories have been made with my clients.”
From custom trips to Australia and New Zealand, to F1 racing experiences in Monaco while staying on a luxury scenic superyacht, to taking in views from the Canadian Rockies, to stepping foot on Antarctica, Coleman’s groups have made some stellar memories.
“One of the biggest highlights of my tenure has been building a loyal, client base through consistently delivering personalized, seamless experiences,” Coleman shared. “I’ve specialized in complex, multi-country itineraries, private villa stays, and cruise and yachting experiences, and I’ve been fortunate to maintain a very high repeat and referral rate. I’m especially proud of my ability to handle last-minute changes or unexpected disruptions while maintaining a calm, white-glove level of service. Ultimately, my greatest highlight has been the long-term relationships and trust I’ve built with my clients.”
Clients don’t just remember the destination, Coleman emphasized—they remember how you made them feel throughout the process. She also stressed the importance of always having a backup plan, listening deeply to client preferences, anticipating needs, and paying attention to the smallest details.
When it comes to industry changes, Coleman has noticed the shift toward highly personalized, experience-driven travel, with clients now wanting unique, immersive journeys rather than just five-star accommodations (likely thanks to social media).
“Technology has also transformed the way we work, from CRM systems to real-time communication and instant confirmations,” she said. “Through all of these changes, the constant has been the importance of trust, relationships, and proactive service.”
Coleman encourages industry newcomers to stay curious and never stop learning.
“Travel changes quickly, and the most successful advisors are the ones who continuously invest in their knowledge, relationships, and professionalism. If you lead with integrity and genuine care, the success will follow.”
FUN FACT:
“I’ve never been on a trip and not found an Irish pub—from Montreal to Peru or Croatia, there’s always one!”
Written by Sarah Suydam, Managing Editor for Groups Today.
This article originally appeared in the Mar/Apr ’26 issue of Groups Today.
Photos courtesy of Amanda Coleman.
